Founded in 1984, HealthMarkets, Inc. (healthmarkets.com) is a leading technology-enabled health insurance marketplace. Their proprietary technology platform, HealthMarkets Insurance Exchange, enables millions of individuals, families, and small businesses to compare, customize, purchase, and enroll in an expansive offering of health, supplemental, and other insurance products.
HealthMarket’s mission is to provide consumers with the best protection at the best price through unparalleled convenience, choice, and counsel AND provide agents with a platform that is the most comprehensive, competitive, and contemporary in the industry.
HealthMarket’s training team had the task of expanding and updating their eLearning course library to support a growing user-base of over 5,000 field agents.
The healthcare industry is in a constant state of transformation. Mergers, acquisitions, and new state and federal regulations are having an enormous impact on these organizations. Training developers are being tasked with making frequent updates to existing courses and creating and publishing new courses quickly to keep up.
Gregg Wright, Senior eLearning Specialist at HealthMarkets and his team of eLearning developers found themselves in this exact situation. To keep the company and service offerings competitive and their 5,000 field agents positioned to offer the best advice to customers, they needed a fast, easy way to provide the most up-to-date online training that’s critically important to HealthMarkets’ success and reputation.
Gregg was immediately impressed with the features, simplicity, and intuitive nature of Knowbly’s course development tool when he was introduced to it at a professional training conference. After trying it out himself, he was so impressed with Knowbly that he made the case to his manager to purchase the tool for him and his team.
Gregg’s first project was to use Knowbly to develop a time-sensitive eLearning course. Knowbly’s intuitive design, customizable templates, and library of widgets (interactive elements and assessments) enabled Gregg to quickly create an effective, responsive online course that looks great across all devices and browsers.
The matrix below was created by Gregg Wright for his eLearning development team. (Bridge is their LMS.)
HealthMarkets’ Four Favorite Knowbly Features
HealthMarkets’ instructional design team reported that the best part of the Knowbly experience is that it is “almost intuitive to use.” It didn’t take much time or effort to get the team up-to-speed on its features and functions.
30 Hours of Instructor-Led Training (ILT) Converted to eLearning in Just 10 hours
Gregg and the instructional design team at HealthMarkets tracked the conversion of 30 hours of existing Instructor-led (classroom) training to eLearning using Knowbly. The team reported that it took only 10 hours to turn the ILT course into an online training course.
60-Slide Course Developed to 15-Minutes of eLearning in Only 1.5 Hours
Gregg estimates it would have taken over 40 staff-hours to recreate the same course in the other eLearning development tool they have.
Perhaps the two best testaments from Gregg and the HeatlhMarkets team are
Using Knowbly’s comprehensive suite of authoring features, Gregg and his team are planning to expand and update their eLearning course library to support their growing user-base of field agents.